The term “fake it til you make it” does not apply to beauty or wellness products. The Personal Care Products Council (PCPC) launched a public awareness campaign with a simple goal: to help consumers feel as confident at checkout as they do after using their favorite beauty products, said the organization. The “Buy No Lie” campaign kicks off right before the holiday season, when unsuspecting shoppers are often most vulnerable to counterfeit purchases. Through a coordinated digital day of...